New scheme hopes to draw people to Ladbrokes’ roulette games

08 April 2011
New scheme hopes to draw people to Ladbrokes’ roulette games

Most gamers don’t need any incentive to play online roulette, but the folks over at Ladbrokes have decided to go the extra mile. The British gaming company has launched a new advertising campaign that hopes to draw attention to the new free roulette games in its familiar corner shops, as well as the £25 sign up bonus it’s currently offering for new players.

Created by the popular global ad firm of Saatchi and Saatchi, this new campaign features a series of web and television spots focused on a lone Roulette player making some unusual bets. Throughout the spots, the man wagers everything from a handful of peanuts to rubber bands on the numbers in lieu of chips.

In each spot, our hero hits it big and places an additional bet on the number 23 before the announcer chimes in with company’s familiar catchphrase, "Got the Feeling, get to Ladbrokes."

Hannah Ferguson, a spokesperson for the company, tells Gambling Online Magazine that the commercials are meant to show that players can hit it big at the roulette wheel without risking it all.

"The new advert really demonstrates that players can come to and play for free," said Ferguson. "We are delighted to be able to offer £25 free for all our new online customers, there has never been a better time to discover the excitement of our casino."

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