International Game Technology buys Double Down Interactive

26 January 2012
International Game Technology buys Double Down Interactive

International Game Technology, which sells slot machines to various casino owners, recently announced that it purchased the game studio Double Down Interactive. The deal is worth up to $500 million, and it is all in the name of online gambling.

"We spent $500 million of our shareholders’ money to add capabilities that will benefit them. That will provide them an on-ramp of capabilities in the social gaming space and virtual currency ahead of real money wagering in the United States," said CEO of International Game Technology Patti Hart.

Many suspect that social networking sites will have a big impact on gambling, as they will bring gamers to destinations that feature online roulette, poker, craps and slots. Double Down Casinos already draws millions of monthly Facebook users to its poker, blackjack and slots platforms. The users win with free chips to keep playing and no actual money. However, with the possibility of online gambling becoming legal in the U.S., this could be the perfect way for people to start playing their favorite casino games.

Do you think International Game Technology made the right move by purchasing Double Down Interactive?

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